About


Be it finance, global manufacturing, healthcare or  anything built with code, one commonality exists: these are incredibly complex industries with complex organizations orchestrating complex systems and networks.

The counterbalance is simplicity in communication. Connecting with customers, employees, media and more with a bold, yet beautifully simple message.  

Think, but don’t overthink. Say, but don’t oversay. Do, but don’t overdo.

I’m a copywriter, creative director, collaborator, interviewer, director and editor (in a pinch). I create campaigns born from a single message, and executed through channels that matter. 

So far, people seem to respond to them. 



 

Working:
Ten Years

Writer // ACD, Padilla, MPLS
Clients: Blue Cross Blue Shield, BASF, Edward Jones, Bridgestone, Rockwell Automation, U.S. Highbush Blueberry Council, Sanofi-Pasteur, Amtrak, Children’s Hospital of Richmond

Two Years
Sr. Copywriter, Linnihan Foy, MPLS
Clients: Morrie’s Automotive Group, Heat Demon, McNally Smith College of Music, Radco Truck Center

One Year
Sr. Copywriter, Risdall, MPLS 
Clients: Affinity Plus, RE/Max, Hennepin County, McKinley Consulting, Health & Safety Institute, Interstate Truck

Two Years
Copywriter, Wingnut Advertising, MPLS
Clients: UnitedHealthcare, Cargill, College of St. Scholastica, Nestlé Nutrition, Leeann Chin, Snip-its, Halo

Three Years
Copywriter, RJC Advertising, Albuquerque, NM
Clients: Defined Fitness, McDonald’s, Los Alamos National Bank, ABQ BioPark, Las Cruces Convention & Visitor’s Bureau, Creamland Dairies, Coldwell Banker, Giant Gasoline and Convenience Stores

Five Years
Communications/Web Coordinator, University of Minnesota

Two Years
Media Relations Writer, Academic Health Center Communications, University of Minnesota

Learning:
One Year
Creative Direction, Miami Ad School

Two Years
Copywriting, Brainco-Minneapolis School of Advertising

Four Years
B.A., Journalism, University of Minnesota