Be it finance, global manufacturing, healthcare or anything built with code, one commonality exists: these are incredibly complex industries with complex organizations orchestrating complex systems and networks.
The counterbalance is simplicity in communication. Connecting with customers, employees, media and more with a bold, yet beautifully simple message.
Think, but don’t overthink. Say, but don’t oversay. Do, but don’t overdo.
I’m a copywriter, creative director, collaborator, interviewer, director and editor (in a pinch). I create campaigns born from a single message, and executed through channels that matter.
So far, people seem to respond to them.
The counterbalance is simplicity in communication. Connecting with customers, employees, media and more with a bold, yet beautifully simple message.
Think, but don’t overthink. Say, but don’t oversay. Do, but don’t overdo.
I’m a copywriter, creative director, collaborator, interviewer, director and editor (in a pinch). I create campaigns born from a single message, and executed through channels that matter.
So far, people seem to respond to them.
Working:
Ten Years
Writer // ACD, Padilla, MPLS
Clients: Blue Cross Blue Shield, BASF, Edward Jones, Bridgestone, Rockwell Automation, U.S. Highbush Blueberry Council, Sanofi-Pasteur, Amtrak, Children’s Hospital of Richmond
Two Years
Sr. Copywriter, Linnihan Foy, MPLS
Clients: Morrie’s Automotive Group, Heat Demon, McNally Smith College of Music, Radco Truck Center
One Year
Sr. Copywriter, Risdall, MPLS
Clients: Affinity Plus, RE/Max, Hennepin County, McKinley Consulting, Health & Safety Institute, Interstate Truck
Two Years
Copywriter, Wingnut Advertising, MPLS
Clients: UnitedHealthcare, Cargill, College of St. Scholastica, Nestlé Nutrition, Leeann Chin, Snip-its, Halo
Three Years
Copywriter, RJC Advertising, Albuquerque, NM
Clients: Defined Fitness, McDonald’s, Los Alamos National Bank, ABQ BioPark, Las Cruces Convention & Visitor’s Bureau, Creamland Dairies, Coldwell Banker, Giant Gasoline and Convenience Stores
Five Years
Communications/Web Coordinator, University of Minnesota
Two Years
Media Relations Writer, Academic Health Center Communications, University of Minnesota
Learning:
One Year
Creative Direction, Miami Ad School
Two Years
Copywriting, Brainco-Minneapolis School of Advertising
Four Years
B.A., Journalism, University of Minnesota
Ten Years
Writer // ACD, Padilla, MPLS
Clients: Blue Cross Blue Shield, BASF, Edward Jones, Bridgestone, Rockwell Automation, U.S. Highbush Blueberry Council, Sanofi-Pasteur, Amtrak, Children’s Hospital of Richmond
Two Years
Sr. Copywriter, Linnihan Foy, MPLS
Clients: Morrie’s Automotive Group, Heat Demon, McNally Smith College of Music, Radco Truck Center
One Year
Sr. Copywriter, Risdall, MPLS
Clients: Affinity Plus, RE/Max, Hennepin County, McKinley Consulting, Health & Safety Institute, Interstate Truck
Two Years
Copywriter, Wingnut Advertising, MPLS
Clients: UnitedHealthcare, Cargill, College of St. Scholastica, Nestlé Nutrition, Leeann Chin, Snip-its, Halo
Three Years
Copywriter, RJC Advertising, Albuquerque, NM
Clients: Defined Fitness, McDonald’s, Los Alamos National Bank, ABQ BioPark, Las Cruces Convention & Visitor’s Bureau, Creamland Dairies, Coldwell Banker, Giant Gasoline and Convenience Stores
Five Years
Communications/Web Coordinator, University of Minnesota
Two Years
Media Relations Writer, Academic Health Center Communications, University of Minnesota
Learning:
One Year
Creative Direction, Miami Ad School
Two Years
Copywriting, Brainco-Minneapolis School of Advertising
Four Years
B.A., Journalism, University of Minnesota